{"title":"Bestsellers","description":"\u003cp\u003eDiscover our most-loved signature pieces, mindfully designed to transition from serene sleep to elegant daywear. Crafted from breathable organic cotton voile and premium silk satin, these versatile designs offer timeless, romantic comfort for any hour.\u003c\/p\u003e","products":[{"product_id":"clover-short-cotton-womens-nightdress","title":"Clover","description":"\u003cp\u003eOur summer heatwave heroine! With an adjustable drawstring neckline, hand smocked cap sleeves and in our butter soft mid weight cotton voile - this nightdress is like sleeping in a cloud.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePlease note this style also comes in our \u003ca href=\"https:\/\/ifonlyif.co.uk\/products\/clover-thicker\"\u003eClover Thicker Cotton Cambric\u003c\/a\u003e option for those who prefer a less sheer version.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eDrawstring neckline\u003cbr\u003eHand smocked sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (US 2)","offer_id":62792128135537,"sku":"CLVR-PTT","price":90.0,"currency_code":"USD","in_stock":false},{"title":"Small (US 4-6)","offer_id":62792128168305,"sku":"CLVR-SML","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Medium (US 8-10)","offer_id":62792128201073,"sku":"CLVR-MED","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Large (US 12-14)","offer_id":62792128233841,"sku":"CLVR-LRG","price":90.0,"currency_code":"USD","in_stock":true},{"title":"X-Large (US 16-20)","offer_id":62792128266609,"sku":"CLVR-XLRG","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Clover-Details-12.jpg?v=1770898160"},{"product_id":"poppy-organic-cotton-womens-nightdress","title":"Poppy","description":"\u003cp\u003eOur beautiful summer dream - Poppy is everything you want for balmy nights. Made from 100% mid weight cotton voile, this billowing, blousy nightgown is as light as a feather with exceptionally pretty detailing like the white hand smocked, elasticated neckline and delicate flutter sleeves. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eHand smocked neckline\u003cbr\u003eFrill sleeves\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding* friendly\u003cbr\u003eModel is 5ft9.5, a US Size 2-4 and wearing S0\u003cbr\u003eTake your normal dress size. Made to be a generous loose fitting style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*While this style is breastfeeding friendly, please note as with all elastic if stretched over long periods of time it may lengthen.\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (US 2-6)","offer_id":62792132166001,"sku":"POPPY-S0-WHT","price":110.0,"currency_code":"USD","in_stock":false},{"title":"S1 (US 8-12)","offer_id":62792132198769,"sku":"POPPY-S1-WHT","price":110.0,"currency_code":"USD","in_stock":false},{"title":"S2 (US 14-20)","offer_id":62792132231537,"sku":"POPPY-S2-WHT","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm-30.jpg?v=1783524061"},{"product_id":"isabel-organic-cotton-womens-nightdress","title":"Isabel","description":"\u003cp\u003eIsabel is the newest addition to our love of the classic white nightdress. In organic mid weight cotton voile, this nightdress floats effortlessly around the body while the pretty ric-rac edging adds a delicate touch to the silhouette.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eRic-rac edged neckline\u003cbr\u003eBalloon sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a US Size 2-4 and wearing S0\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (US 2-6)","offer_id":62792132854129,"sku":"ISABEL-S0-WHT","price":125.0,"currency_code":"USD","in_stock":true},{"title":"S1 (US 8-12)","offer_id":62792132886897,"sku":"ISABEL-S1-WHT","price":125.0,"currency_code":"USD","in_stock":true},{"title":"S2 (US 14-20)","offer_id":62792132919665,"sku":"ISABEL-S2-WHT","price":125.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Isabel-White-Details-14.jpg?v=1765557800"},{"product_id":"clover-thicker","title":"Clover - Thicker","description":"\u003cp\u003eYou asked, we listened! Our bestselling Clover is now available in our organic cotton cambric, which is less sheer than its voile counterpart, but no less soft.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eWith an adjustable drawstring neckline, hand smocked cap sleeve and made from cotton cambric (soft, light but less sheer than cotton voile) - this nightdress is like sleeping in a cloud.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eCotton cambric\u003cbr\u003eDrawstring neckline\u003cbr\u003eHand smocked sleeves\u003cbr\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Made to be a generous, loose fitting style\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (US 2)","offer_id":62792146649457,"sku":"CLOVER-XS-THICK","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Small (US 4-6)","offer_id":62792146682225,"sku":"CLOVER-S-THICK","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Medium (US 8-10)","offer_id":62792146714993,"sku":"CLOVER-M-THICK","price":90.0,"currency_code":"USD","in_stock":true},{"title":"Large (US 12-14)","offer_id":62792146747761,"sku":"CLOVER-L-THICK","price":90.0,"currency_code":"USD","in_stock":true},{"title":"X-Large (US 16-20)","offer_id":62792146780529,"sku":"CLOVER-XL-THICK","price":90.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Clover-01.jpg?v=1770898160"},{"product_id":"romy-floral-smocked-dress","title":"Romy","description":"\u003cp\u003eEffortlessly special, Romy is crafted from 100% organic thicker cotton voile in the dreamy Forget-Me-Not print - a nod to the soft colours and hues of spring. Soft yet structured, she floats gracefully over the body in a free-flowing midi silhouette, perfect for relaxed, easy wear. Short sleeves and a round neckline are accented by the brown smocked detailing, adding a subtle, yet feminine touch to this beautifully crafted design.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic thicker cotton voile\u003c\/li\u003e\n\u003cli\u003ePregnancy friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size S0 (US 2–6)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size S0 (US 2–6)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If USA","offers":[{"title":"S0 (US 2-6)","offer_id":63151304868209,"sku":"ROMY-S0-FMN","price":235.0,"currency_code":"USD","in_stock":false},{"title":"S1 (US 8-12)","offer_id":63151304900977,"sku":"ROMY-S1-FMN","price":235.0,"currency_code":"USD","in_stock":false},{"title":"S2 (US 14-20)","offer_id":63151304933745,"sku":"ROMY-S2-FMN","price":235.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm-14_8ac2f20c-0c55-4520-af93-ab68817ae80b.jpg?v=1780323611"},{"product_id":"clover-long-thicker","title":"Clover Long - Thicker","description":"\u003cp\u003eYou asked, we listened. A beloved If Only If classic, now in a longer length. The Clover Long Nightdress is a timeless design defined by ease, comfort and quiet femininity - now crafted in our organic cotton cambric. Beautifully soft and midweight, it’s less sheer than voile while still feeling airy and gentle against the skin.\u003cbr\u003e\u003cbr\u003eHer gathered drawstring neckline offers an adjustable fit for both shape and freedom, while delicate hand-smocking edges the cap sleeves. A wide hem adds weight and graceful movement to the full-length silhouette, creating an elegant, effortless drape.\u003cbr\u003e\u003cbr\u003eSoft, light, and endlessly wearable, Clover Long feels like sleeping in a cloud.\u003cbr\u003e\u003cbr\u003ePair with our nude slip to transition seamlessly from night to day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic cotton cambric\u003c\/li\u003e\n\u003cli\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size XS (US 2)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size XS (US 2)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If USA","offers":[{"title":"XS (US 2)","offer_id":63305681207665,"sku":"CLOVER-THK-LNG-XS-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"S (US 4-6)","offer_id":63305681240433,"sku":"CLOVER-THK-LNG-S-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":63305681273201,"sku":"CLOVER-THK-LNG-M-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"L (US 12-14)","offer_id":63305681305969,"sku":"CLOVER-THK-LNG-L-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"XL (US 16-20)","offer_id":63305681338737,"sku":"CLOVER-THK-LNG-XL-WHT","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm-20_7724ca4f-0b20-4b2b-94b2-6c8752c621c2.jpg?v=1780323767"},{"product_id":"eponine","title":"Eponine","description":"\u003cp\u003eMade from lightweight cotton cambric in classic white, the Eponine Nightie features a sleeveless design with a romantic sailor collar neckline and a softly flowing midi-length silhouette. Designed with a button collar with lace detail, she is airy, breathable, and effortlessly elegant. The perfect nightie for relaxed moments at home - or style with a nude slip for effortless daywear.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic cotton cambric\u003c\/li\u003e\n\u003cli\u003ePregnancy friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size S0 (US 2–6)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size S0 (US 2–6)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"S0 (US 2-6)","offer_id":63324091122033,"sku":"EPONINE-S0-WHT","price":185.0,"currency_code":"USD","in_stock":true},{"title":"S1 (US 8-12)","offer_id":63324091154801,"sku":"EPONINE-S1-WHT","price":185.0,"currency_code":"USD","in_stock":true},{"title":"S2 (US 14-20)","offer_id":63324091187569,"sku":"EPONINE-S2-WHT","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Campaign-07.jpg?v=1775635727"},{"product_id":"sadie","title":"Sadie","description":"\u003cp\u003eThe Sadie Nightie is our mini of the summer - light, playful, and made for sunshine-filled days and balmy nights. With a breezy mini silhouette, button-down front, and sleeveless design, it’s effortlessly easy to wear.\u003cbr\u003e \u003cbr\u003e Delicate lace detailing adds a soft, feminine touch, while her relaxed fit keeps you cool and comfortable. Crafted from soft-washed cotton poplin in classic white, she's perfect for warmer nights - or pair with your favourite flats for a sweet summer moment.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details \u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft-washed cotton poplin\u003c\/li\u003e\n\u003cli\u003ePregnancy friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size XS (US 4)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size S0 (US 4)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2)","offer_id":63324092662129,"sku":"SADIE-XS-WHT","price":185.0,"currency_code":"USD","in_stock":true},{"title":"S (US 4-6)","offer_id":63324092694897,"sku":"SADIE-S-WHT","price":185.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":63324092727665,"sku":"SADIE-M-WHT","price":185.0,"currency_code":"USD","in_stock":true},{"title":"L (US 12-14)","offer_id":63324092760433,"sku":"SADIE-L-WHT","price":185.0,"currency_code":"USD","in_stock":true},{"title":"XL (US 16-20)","offer_id":63324092793201,"sku":"SADIE-XL-WHT","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Campaign-25.jpg?v=1775636083"},{"product_id":"caitlyn-bls-redgnm","title":"Caitlyn Blouse","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Caitlyn Blouse in Redcurrant Gingham is a fresh, summery take on everyday dressing. 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A soft scoop neckline, short sleeves, and delicate white ric rac trim add a feminine touch, while button detailing through the front brings charm and ease of wear.\u003cbr\u003e\u003cbr\u003eStyle her with your favourite denim for an easy warm-weather look.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eSoft-washed cotton poplin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eIf between sizes, we advise to size down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eEcommerce model: 5ft 11, wearing size \u003c\/span\u003eXS (US 2–4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eCampaign model: 5ft 8, wearing size \u003c\/span\u003eXS (US 2–4)\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade in India\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2-4)","offer_id":63355825062257,"sku":"CAITLYN BLS-XS-REDGNM","price":169.0,"currency_code":"USD","in_stock":true},{"title":"S (US 6)","offer_id":63355825095025,"sku":"CAITLYN BLS-S-REDGNM","price":169.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":63355825127793,"sku":"CAITLYN BLS-M-REDGNM","price":169.0,"currency_code":"USD","in_stock":true},{"title":"L (US 12-14)","offer_id":63355825160561,"sku":"CAITLYN BLS-L-REDGNM","price":169.0,"currency_code":"USD","in_stock":false},{"title":"XL (US 16-20)","offer_id":63355825193329,"sku":"CAITLYN BLS-XL-REDGNM","price":169.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-13.jpg?v=1776442618"},{"product_id":"clover-lng-redgnm","title":"Clover Long - Redcurrant Gingham","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA much-loved If Only If silhouette, now in our Redcurrant Gingham. 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