{"title":"Sicily Story One - Gingham \u0026 Strawberries","description":"\u003cp\u003eWe always design for bed. But every so often, a few pieces insist on a life beyond it. Take these styles from the bedroom to the patio, or out poolside this summer - however you choose to wear them.\u003cbr aria-hidden=\"true\"\u003eOur much-loved redcurrant gingham returns - reimagined in a larger scale on our natural enzyme-washed poplin. This makes the fabric softer from the very first wear, and being opaque, you can step outside in it with confidence.\u003cbr aria-hidden=\"true\"\u003eAlongside it, a playful strawberry print that feels instantly nostalgic. A nod to long afternoons, grass underfoot, and everything we love about this time of year.\u003c\/p\u003e","products":[{"product_id":"caitlyn-bls-redgnm","title":"Caitlyn Blouse","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Caitlyn Blouse in Redcurrant Gingham is a fresh, summery take on everyday dressing. Crafted from soft, washed cotton poplin, she’s lightweight, breathable, and perfect for warmer days.\u003cbr\u003e\u003cbr\u003eDesigned with a relaxed, free-flowing silhouette, she’s effortlessly flattering without compromising on comfort. A soft scoop neckline, short sleeves, and delicate white ric rac trim add a feminine touch, while button detailing through the front brings charm and ease of wear.\u003cbr\u003e\u003cbr\u003eStyle her with your favourite denim for an easy warm-weather look.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eSoft-washed cotton poplin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eIf between sizes, we advise to size down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eEcommerce model: 5ft 11, wearing size \u003c\/span\u003eXS (US 2–4)\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eCampaign model: 5ft 8, wearing size \u003c\/span\u003eXS (US 2–4)\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade in India\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2-4)","offer_id":63355825062257,"sku":"CAITLYN BLS-XS-REDGNM","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"S (US 6)","offer_id":63355825095025,"sku":"CAITLYN BLS-S-REDGNM","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"M (US 8-10)","offer_id":63355825127793,"sku":"CAITLYN BLS-M-REDGNM","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"L (US 12-14)","offer_id":63355825160561,"sku":"CAITLYN BLS-L-REDGNM","price":109.0,"currency_code":"GBP","in_stock":true},{"title":"XL (US 16-20)","offer_id":63355825193329,"sku":"CAITLYN BLS-XL-REDGNM","price":109.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams.jpg?v=1776442618"},{"product_id":"clover-lng-redgnm","title":"Clover Long - Redcurrant Gingham","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA much-loved If Only If silhouette, now in our Redcurrant Gingham. The Clover Long Nightdress is defined by ease, comfort and femininity - now crafted in an opaque, soft-washed cotton poplin.\u003cbr\u003e\u003cbr\u003eHer adjustable drawstring neckline and delicate hand-smocked cap sleeves balance shape with softness, while a full-length silhouette creates an effortless, yet structured, drape. Smooth, breathable, and beautifully soft, Clover Long is perfect for warm nights and slow mornings - and just as easy to style for daytime with your favourite flats!\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eSoft-washed cotton poplin\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eIf between sizes, we advise to size down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eEcommerce model: 5ft 11, wearing size XS (US 2–4)\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eCampaign model: 5ft 8, wearing size XS (US 2–4)\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade in India\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2-4)","offer_id":63355825258865,"sku":"CLOVER LNG-XS-REDGNM","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"S (US 4-6)","offer_id":63355825291633,"sku":"CLOVER LNG-S-REDGNM","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"M (US 8-10)","offer_id":63355825324401,"sku":"CLOVER LNG-M-REDGNM","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"L (US 12-14)","offer_id":63355825357169,"sku":"CLOVER LNG-L-REDGNM","price":129.0,"currency_code":"GBP","in_stock":true},{"title":"XL (US 16-20)","offer_id":63355825389937,"sku":"CLOVER LNG-XL-REDGNM","price":129.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-55.jpg?v=1776442662"},{"product_id":"vita-short-redgnm","title":"Vita Short - Redcurrant Gingham","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Vita Short, now in our Redcurrant Gingham, brings effortless, everyday vintage charm in a shorter, easy-to-wear silhouette. Designed for relaxed, warm-weather dressing, she’s as versatile as she is comfortable.\u003cbr\u003e\u003cbr\u003eShe features a softly gathered scoop neckline, a button-down front, and is finished with a delicate white ribbon tie for a feminine touch. Crafted from soft-washed cotton poplin, she’s a timeless piece made for comfort, ease, and warmer days. The perfect throw-on nightie for bed, beach and everything in between.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eSoft-washed cotton poplin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eEcommerce model: 5ft 11, wearing size XS (US 2–4)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eCampaign model: 5ft 8, wearing size XS (US 2–4)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade in India\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2-4)","offer_id":63355825521009,"sku":"VITA SHORT-XS-REDGNM","price":119.0,"currency_code":"GBP","in_stock":true},{"title":"S (US 4-6)","offer_id":63355825553777,"sku":"VITA SHORT-S-REDGNM","price":119.0,"currency_code":"GBP","in_stock":true},{"title":"M (US 8-10)","offer_id":63355825586545,"sku":"VITA SHORT-M-REDGNM","price":119.0,"currency_code":"GBP","in_stock":true},{"title":"L (US 12-14)","offer_id":63355825619313,"sku":"VITA SHORT-L-REDGNM","price":119.0,"currency_code":"GBP","in_stock":true},{"title":"XL (US 16-20)","offer_id":63355825652081,"sku":"VITA SHORT-XL-REDGNM","price":119.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-58.jpg?v=1776442808"},{"product_id":"aurora-redgnm","title":"Aurora Red Gingham","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing Aurora, our mini addition to the Redcurrant Gingham family. Crafted from soft-washed cotton poplin, she is beautifully soft yet fully opaque for easy, everyday wear.\u003cbr\u003e\u003cbr\u003eShe features an adjustable button cross-back fastening for practical wearability and is finished with delicate white ric-rac trim for a touch of feminine charm.\u003cbr\u003e\u003cbr\u003eThe perfect piece for a mama-and-me matching moment this summer.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eSoft-washed cotton poplin\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eEcomm model: 8 years old, wearing the 8-9\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eCampaign model: 18 months old, wearing the 2-3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eMade in India\u003c\/span\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"Age 2-3","offer_id":63355825684849,"sku":"AURORA-2-3-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 3-4","offer_id":63355825717617,"sku":"AURORA-3-4-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 4-5","offer_id":63355825750385,"sku":"AURORA-4-5-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 5-6","offer_id":63355825783153,"sku":"AURORA-5-6-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 6-7","offer_id":63355825815921,"sku":"AURORA-6-7-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 7-8","offer_id":63355825848689,"sku":"AURORA-7-8-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 8-9","offer_id":63355825881457,"sku":"AURORA-8-9-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 9-10","offer_id":63355825914225,"sku":"AURORA-9-10-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 10-11","offer_id":63355825946993,"sku":"AURORA-10-11-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true},{"title":"Age 11-12","offer_id":63355825979761,"sku":"AURORA-11-12-REDGNM","price":59.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-50.jpg?v=1776442891"},{"product_id":"tabitha-redgnm","title":"Tabitha Red Gingham","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing Tabitha - our very first baby romper, now in a charming Redcurrant Gingham.\u003cbr\u003e\u003cbr\u003ePerfectly adorable, Tabitha is thoughtfully designed for our smallest dreamers. Crafted from soft, breathable, soft-washed cotton poplin, it features short sleeves, a gently fitted silhouette, and a classic round neckline for easy, fuss-free dressing.\u003cbr\u003e\u003cbr\u003eBeautifully soft and fully opaque for added comfort and coverage, Tabitha is light, gentle on delicate skin, and made to move with them - the perfect romper for playful days and cosy moments at home.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft-washed cotton poplin\u003c\/li\u003e\n\u003cli\u003eModel is 18 months old and wearing 18-24 months\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"0-3M","offer_id":63355826471281,"sku":"TABITHA-0-3M-REDGNM","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"3-6M","offer_id":63355826504049,"sku":"TABITHA-3-6M-REDGNM","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"6-9M","offer_id":63355826536817,"sku":"TABITHA-6-9M-REDGNM","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"9-12M","offer_id":63355826569585,"sku":"TABITHA-9-12M-REDGNM","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"12-18M","offer_id":63355826602353,"sku":"TABITHA-12-18M-REDGNM","price":49.0,"currency_code":"GBP","in_stock":true},{"title":"18-24M","offer_id":63355826635121,"sku":"TABITHA-18-24M-REDGNM","price":49.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-35.jpg?v=1776442996"},{"product_id":"summerbonnet-redgnm","title":"Summer Bonnet Red Gingham","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cspan\u003eOur charming new baby bonnet is the sweetest finishing touch to our Summer collection, bringing a soft, timeless feel to every little look. Lightweight and breathable, this classic bonnet is reversible, one side Redcurrant Gingham, the other in our strawberry print, in our \u003c\/span\u003e\u003cspan\u003elightest organic cotton voile \u003c\/span\u003e\u003cspan\u003efor extra softness and gentle structure. Designed to stay snug and comfortable, it’s perfect for pram strolls, special moments, and everyday sweetness.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDouble-layered soft-washed cotton poplin and cotton voile\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e56x52cm\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"3-6M","offer_id":63355826700657,"sku":"SUMMERBONNET-3-6M-REDGNM","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"6-12M","offer_id":63355826733425,"sku":"SUMMERBONNET-6-12M-REDGNM","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"12-18M","offer_id":63355826766193,"sku":"SUMMERBONNET-12-18M-REDGNM","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"18-24M","offer_id":63355826798961,"sku":"SUMMERBONNET-18-24M-REDGNM","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-34.jpg?v=1776443027"},{"product_id":"stella-strawb","title":"Stella","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eIntroducing Stella in our charming new Strawberry Print. Crafted from a slightly thicker cotton voile, she features a mini length with delicate ruffle edging at the sleeves, collar, and hem.\u003cbr\u003e\u003cbr\u003eGently elasticated sleeves ensure a comfortable fit, while a pop of colour from the red grosgrain ribbon at the neckline adds a playful, feminine touch. Effortlessly versatile, Stella can be worn to bed or styled with your favourite flats for the perfect summer day dress.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic thicker cotton voile\u003c\/li\u003e\n\u003cli\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size XS (US 2–4)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size XS (US 2–4)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2-4)","offer_id":63355826962801,"sku":"STELLA-XS-STRAWB","price":139.0,"currency_code":"GBP","in_stock":true},{"title":"S (US 4-6)","offer_id":63355826995569,"sku":"STELLA-S-STRAWB","price":139.0,"currency_code":"GBP","in_stock":true},{"title":"M (US 8-10)","offer_id":63355827028337,"sku":"STELLA-M-STRAWB","price":139.0,"currency_code":"GBP","in_stock":true},{"title":"L (US 12-14)","offer_id":63355827061105,"sku":"STELLA-L-STRAWB","price":139.0,"currency_code":"GBP","in_stock":true},{"title":"XL (US 16-20)","offer_id":63355827093873,"sku":"STELLA-XL-STRAWB","price":139.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-45.jpg?v=1776443248"},{"product_id":"annabel-strawb","title":"Annabel Strawberry","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eWelcome Annabel in our dreamy new Strawberry print. With her beautiful shape, wide hem and buttery-soft 100% organic cotton voile, she's the perfect nightie for gentle evenings or for twirling in the garden!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eThis easy-to-wear style features a neckline elasticated with red coloured thread, making it a breeze to slip on and sweet short sleeves that add just the right touch of charm. 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