{"title":"Long Nightgowns","description":"\u003cp\u003eSlip into the graceful, sweeping romance of our long nighgowns. Tailored from exceptionally soft, breathable cotton and silk, these flowing silhouettes drape effortlessly to bring quiet luxury and cloud-like comfort to your evenings.\u003c\/p\u003e","products":[{"product_id":"luisa","title":"Luisa","description":"\u003cp\u003eThe Luisa Nightdress is designed to be cherished and admired.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eCrafted from soft modal in ivory, Luisa features a flattering V neckline, short floaty sleeves, and a fitted bodice that flows into a long, graceful silhouette. The delicate embroidered lace detailing sets her apart, adding a romantic finish to this truly special piece.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eGOTS certified organic thicker cotton voile\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eModel is 5'9 and a UK size 8 wearing XS\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade in India\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XXS (US 2)","offer_id":62792122696049,"sku":"LUISA-XXS-IVRY","price":389.0,"currency_code":"USD","in_stock":true},{"title":"XS (US 4)","offer_id":62792122728817,"sku":"LUISA-XS-IVRY","price":389.0,"currency_code":"USD","in_stock":true},{"title":"S (US 6)","offer_id":62792122761585,"sku":"LUISA-S-IVRY","price":389.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":62792122794353,"sku":"LUISA-M-IVRY","price":389.0,"currency_code":"USD","in_stock":true},{"title":"L (US 12-14)","offer_id":62792122827121,"sku":"LUISA-L-IVRY","price":389.0,"currency_code":"USD","in_stock":true},{"title":"XL (US 16-20)","offer_id":62792122859889,"sku":"LUISA-XL-IVRY","price":389.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm-11_f30351de-204d-4e44-aaae-fb3e384cce28.jpg?v=1780323460"},{"product_id":"cosette-long-pink","title":"Cosette - Long Pink","description":"\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003eSoft, romantic, and effortlessly elegant. Made from our lightest 100% organic cotton voile and double-lined for comfortable, practical wear. Cosette, in a longer length, creates a graceful, flowing silhouette, finished with a flattering scoop neckline and a dreamy pale pink hue - the perfect transitional piece for warmer days ahead.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic lightest cotton voile\u003c\/li\u003e\n\u003cli\u003ePregnancy friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size S0 (US 2–6)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size S0 (US 2–6)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If USA","offers":[{"title":"S0 (US 2-6)","offer_id":62792126464369,"sku":"COSETTE LNG-S0-PNK","price":185.0,"currency_code":"USD","in_stock":true},{"title":"S1 (US 8-12)","offer_id":62792126497137,"sku":"COSETTE LNG-S1-PNK","price":185.0,"currency_code":"USD","in_stock":true},{"title":"S2 (US 14-20)","offer_id":62792126529905,"sku":"COSETTE LNG-S2-PNK","price":185.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/FMN35_ec32f857-2fbe-434d-8337-952487321126.jpg?v=1773926840"},{"product_id":"emily-silk-nightdress","title":"Emily Ivory","description":"\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003cstrong\u003eAs seen in The Times, The Telegraph and Grazia\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eThis is our ultimate nightdress; 100% pure silk satin, the most elegant cut with lace trim to the bodice in Ivory. A nightdress of undiluted luxury and beauty.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSilk satin\u003cbr\u003eLace trimmed bodice\u003cbr\u003ePregnancy friendly\u003cbr\u003eModel is 5ft9.5, a UK Size 6-8 and wearing XS\u003cbr\u003eMade in India\u003cbr\u003eTake your usual dress size. Please note every size is slightly generous for comfort in bed\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"X-Small (US 2)","offer_id":62792127250801,"sku":"EMILY-PTT-FUL-IVRY","price":220.0,"currency_code":"USD","in_stock":true},{"title":"Small (US 4-6)","offer_id":62792127283569,"sku":"EMILY-SML-FUL-IVRY","price":220.0,"currency_code":"USD","in_stock":true},{"title":"Medium (US 8-10)","offer_id":62792127316337,"sku":"EMILY-MED-FUL-IVRY","price":220.0,"currency_code":"USD","in_stock":true},{"title":"Large (US 12-14)","offer_id":62792127349105,"sku":"EMILY-LRG-FUL-IVRY","price":220.0,"currency_code":"USD","in_stock":true},{"title":"X-Large (US 16-20)","offer_id":62792127381873,"sku":"EMILY-XL-FUL-IVRY","price":220.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Emily-01_e60cd126-ef19-4168-8285-3b6bc98d9b19.jpg?v=1765557803"},{"product_id":"poppy-organic-cotton-womens-nightdress","title":"Poppy","description":"\u003cp\u003eOur beautiful summer dream - Poppy is everything you want for balmy nights. Made from 100% mid weight cotton voile, this billowing, blousy nightgown is as light as a feather with exceptionally pretty detailing like the white hand smocked, elasticated neckline and delicate flutter sleeves. \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMid weight cotton voile\u003cbr\u003eHand smocked neckline\u003cbr\u003eFrill sleeves\u003c\/p\u003e\n\u003cp\u003ePregnancy \u0026amp; breastfeeding* friendly\u003cbr\u003eModel is 5ft9.5, a US Size 2-4 and wearing S0\u003cbr\u003eTake your normal dress size. Made to be a generous loose fitting style.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*While this style is breastfeeding friendly, please note as with all elastic if stretched over long periods of time it may lengthen.\u003cbr\u003e\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (US 2-6)","offer_id":62792132166001,"sku":"POPPY-S0-WHT","price":110.0,"currency_code":"USD","in_stock":true},{"title":"S1 (US 8-12)","offer_id":62792132198769,"sku":"POPPY-S1-WHT","price":110.0,"currency_code":"USD","in_stock":true},{"title":"S2 (US 14-20)","offer_id":62792132231537,"sku":"POPPY-S2-WHT","price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm-30.jpg?v=1783524061"},{"product_id":"georgie-white-cotton-smocked-nightdress","title":"Georgie - White","description":"\u003cp\u003eCrafted from soft cotton voile with a little extra weight for cooler nights, Georgie is a timeless addition to your nightdress collection. Featuring delicate hand smocking at the neckline and cuffs, her long sleeves and floaty silhouette make her both elegant and comfortable.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"text-decoration: underline;\"\u003e\u003c\/span\u003eThicker GOTS certified organic cotton voile\u003cbr\u003ePregnancy \u0026amp; breastfeeding* friendly\u003cbr\u003eModel is 5ft 9 and wearing size S0 (US 2-6)\u003cbr\u003eMade in India\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e*While this style is breastfeeding friendly, please note as with all elastic if stretched over long periods of time it may lengthen\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (US 2-6)","offer_id":62792139571569,"sku":"GEORGIE-S0-WHT","price":130.0,"currency_code":"USD","in_stock":false},{"title":"S1 (US 8-12)","offer_id":62792139604337,"sku":"GEORGIE-S1-WHT","price":130.0,"currency_code":"USD","in_stock":true},{"title":"S2 (US 14-20)","offer_id":62792139637105,"sku":"GEORGIE-S2-WHT","price":130.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm180.jpg?v=1765557826"},{"product_id":"katharine-denim-gingham","title":"Katharine - Denim Check","description":"\u003cp\u003eSoft and comforting in brushed cotton twill, Katharine is a long nightie in a charming denim check. Designed with a ruffle collar and keyhole neckline, she features full-length sleeves with gentle elasticated cuffs. Timeless, cosy and made for slow, quiet evenings.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eSingle-brushed GOTS certified organic cotton twill\u003cbr\u003ePregnancy \u0026amp; breast feeding friendly \u003cbr\u003eModel is 5ft 9 and wearing size S0 (US 2-4)\u003cbr\u003eMade in India\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"S0 (US 2-6)","offer_id":62792141275505,"sku":"KATHARINE-S0-DENIM","price":165.0,"currency_code":"USD","in_stock":true},{"title":"S1 (US 8-12)","offer_id":62792141308273,"sku":"KATHARINE-S1-DENIM","price":165.0,"currency_code":"USD","in_stock":true},{"title":"S2 (US 14-20)","offer_id":62792141341041,"sku":"KATHARINE-S2-DENIM","price":165.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm93.jpg?v=1765557819"},{"product_id":"vivien-ivory","title":"Vivien - Ivory","description":"\u003cp\u003eOur Vivien Silk Nightdress is designed to make you look and feel beautiful every night of the year.\u003cbr\u003eCrafted from 100% ivory silk satin, Vivien features a flattering scoop neckline, princess seams, romantic bow detailing, and a midi-length silhouette that softly drapes over the body, falling effortlessly in all the right places.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e100% Pure Silk Satin\u003c\/p\u003e\n\u003cp\u003ePregnancy friendly\u003c\/p\u003e\n\u003cp\u003eModel is 5ft 10 and wearing size S0 (UK 6-8)\u003c\/p\u003e\n\u003cp\u003eWe advise sizing down\u003c\/p\u003e\n\u003cp\u003eMade in India\u003c\/p\u003e","brand":"If Only If","offers":[{"title":"XXS (US 2)","offer_id":62792148386161,"sku":"VIVIEN-XXS-IVRY","price":345.0,"currency_code":"USD","in_stock":true},{"title":"XS (US 4)","offer_id":62792148418929,"sku":"VIVIEN-XS-IVRY","price":345.0,"currency_code":"USD","in_stock":true},{"title":"S (US 6)","offer_id":62792148451697,"sku":"VIVIEN-S-IVRY","price":345.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":62792148484465,"sku":"VIVIEN-M-IVRY","price":345.0,"currency_code":"USD","in_stock":true},{"title":"L (US 12-14)","offer_id":62792148517233,"sku":"VIVIEN-L-IVRY","price":345.0,"currency_code":"USD","in_stock":true},{"title":"XL (US 16-20)","offer_id":62792148550001,"sku":"VIVIEN-XL-IVRY","price":345.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm-06_c714fb6d-7ce9-4e1d-b233-8fab9815a4bd.jpg?v=1771880268"},{"product_id":"clover-long-thicker","title":"Clover Long - Thicker","description":"\u003cp\u003eYou asked, we listened. A beloved If Only If classic, now in a longer length. The Clover Long Nightdress is a timeless design defined by ease, comfort and quiet femininity - now crafted in our organic cotton cambric. Beautifully soft and midweight, it’s less sheer than voile while still feeling airy and gentle against the skin.\u003cbr\u003e\u003cbr\u003eHer gathered drawstring neckline offers an adjustable fit for both shape and freedom, while delicate hand-smocking edges the cap sleeves. A wide hem adds weight and graceful movement to the full-length silhouette, creating an elegant, effortless drape.\u003cbr\u003e\u003cbr\u003eSoft, light, and endlessly wearable, Clover Long feels like sleeping in a cloud.\u003cbr\u003e\u003cbr\u003ePair with our nude slip to transition seamlessly from night to day.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGOTS certified organic cotton cambric\u003c\/li\u003e\n\u003cli\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size XS (US 2)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size XS (US 2)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If USA","offers":[{"title":"XS (US 2)","offer_id":63305681207665,"sku":"CLOVER-THK-LNG-XS-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"S (US 4-6)","offer_id":63305681240433,"sku":"CLOVER-THK-LNG-S-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":63305681273201,"sku":"CLOVER-THK-LNG-M-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"L (US 12-14)","offer_id":63305681305969,"sku":"CLOVER-THK-LNG-L-WHT","price":155.0,"currency_code":"USD","in_stock":true},{"title":"XL (US 16-20)","offer_id":63305681338737,"sku":"CLOVER-THK-LNG-XL-WHT","price":155.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ecomm-20_7724ca4f-0b20-4b2b-94b2-6c8752c621c2.jpg?v=1780323767"},{"product_id":"vita-long","title":"Vita Long","description":"\u003cp\u003eThe Vita Long is a beautiful nod to tradition, with an effortless, everyday vintage charm.\u003cbr\u003e \u003cbr\u003e Designed in a graceful ¾-length silhouette, she features a softly gathered scoop neckline, a button down front, and finished with a delicate yellow ribbon tie for a feminine touch. Crafted from soft-washed cotton poplin, she's a timeless piece made for comfort and ease.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft-washed cotton poplin\u003c\/li\u003e\n\u003cli\u003ePregnancy \u0026amp; breastfeeding friendly\u003c\/li\u003e\n\u003cli\u003eEcommerce model: 5ft 11, wearing size XS (US 2)\u003c\/li\u003e\n\u003cli\u003eCampaign model: 5ft 8, wearing size XS (US 2)\u003c\/li\u003e\n\u003cli\u003eMade in India\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2)","offer_id":63324092367217,"sku":"VITA LONG-XS-WHT","price":219.0,"currency_code":"USD","in_stock":true},{"title":"S (US 4-6)","offer_id":63324092399985,"sku":"VITA LONG-S-WHT","price":219.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":63324092432753,"sku":"VITA LONG-M-WHT","price":219.0,"currency_code":"USD","in_stock":true},{"title":"L (US 12-14)","offer_id":63324092465521,"sku":"VITA LONG-L-WHT","price":219.0,"currency_code":"USD","in_stock":true},{"title":"XL (US 16-20)","offer_id":63324092498289,"sku":"VITA LONG-XL-WHT","price":219.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Campaign-29.jpg?v=1775635617"},{"product_id":"clover-lng-redgnm","title":"Clover Long - Redcurrant Gingham","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eA much-loved If Only If silhouette, now in our Redcurrant Gingham. The Clover Long Nightdress is defined by ease, comfort and femininity - now crafted in an opaque, soft-washed cotton poplin.\u003cbr\u003e\u003cbr\u003eHer adjustable drawstring neckline and delicate hand-smocked cap sleeves balance shape with softness, while a full-length silhouette creates an effortless, yet structured, drape. Smooth, breathable, and beautifully soft, Clover Long is perfect for warm nights and slow mornings - and just as easy to style for daytime with your favourite flats!\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003cbr\u003e\u003cstrong\u003eKey Details\u003c\/strong\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan data-sheets-root=\"1\"\u003eSoft-washed cotton poplin\u003c\/span\u003e\u003cspan data-sheets-root=\"1\"\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003ePregnancy \u0026amp; breastfeeding friendly\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eWe advise to size down\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eEcommerce model: 5ft 11, wearing size XS (US 2–4)\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eCampaign model: 5ft 8, wearing size XS (US 2–4)\u003cbr\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan data-sheets-root=\"1\"\u003eMade in India\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"If Only If","offers":[{"title":"XS (US 2-4)","offer_id":63355825258865,"sku":"CLOVER LNG-XS-REDGNM","price":199.0,"currency_code":"USD","in_stock":true},{"title":"S (US 4-6)","offer_id":63355825291633,"sku":"CLOVER LNG-S-REDGNM","price":199.0,"currency_code":"USD","in_stock":true},{"title":"M (US 8-10)","offer_id":63355825324401,"sku":"CLOVER LNG-M-REDGNM","price":199.0,"currency_code":"USD","in_stock":false},{"title":"L (US 12-14)","offer_id":63355825357169,"sku":"CLOVER LNG-L-REDGNM","price":199.0,"currency_code":"USD","in_stock":false},{"title":"XL (US 16-20)","offer_id":63355825389937,"sku":"CLOVER LNG-XL-REDGNM","price":199.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0974\/0422\/3857\/files\/Ginghams-55.jpg?v=1776442662"},{"product_id":"elle-blue","title":"Elle Ocean Blue","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan data-sheets-root=\"1\"\u003eThe Elle Nightdress returns in a pretty Ocean Blue. Crafted from breathable enzyme-washed linen, she feels light and airy against the skin, with a soft drape that flatters every silhouette. A gentle scoop neckline and puff sleeves, finished with delicate white ric-rac trim, bring a subtle vintage charm, while the full button-down front allows for effortless wear. 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